Sheung Wan Shiu Shing Hong Essential Oils: Perfect for Gifting and Personal Use

Sheung Wan’s Shiu Sing Hong: A 60-Year-Old Shop Thriving in the Digital Age

Shiu Sing Hong, a shop in Sheung Wan with over 60 years of history, has found new life in the digital era. Despite the dominance of online traffic today, this old shop continues to thrive, thanks to social media recommendations and even a visit from Shu Qi. Though it may appear to be just a small, unassuming store, with limited space inside, its entrance is constantly lined with eager customers willing to wait. So, what makes it so captivating?

The queue outside seems to stretch endlessly—every time you turn around, more people have joined!

Since the shop has limited space, it can only accommodate a small number of customers at a time. As a result, a notice at the entrance outlines the store’s rules, which most people respectfully follow. Customers typically wait until others exit before entering, unless they are returning customers who already know what they want. In that case, they can go straight in, inform the owner of their desired scent, and check out without waiting. Most people in line, however, need time to sample the fragrances—an essential but time-consuming process, given the shop’s vast selection. In addition to single-note scents, the store offers expertly blended fragrances, including those inspired by renowned hotels.

The scent-sampling experience is quite intriguing. Some scents are an instant hit, while others are immediately off-putting. Some may not seem appealing at first but later become more enjoyable. This back-and-forth process keeps people engaged as they search for their perfect fragrance. However, smelling too many scents at once can be overwhelming, causing the aromas to blur together and leading to olfactory fatigue. Some visitors may even feel lightheaded after prolonged sniffing.

Another major draw of Chiu Sing Hong is its affordability. A small bottle costs around HK$80, yet it lasts a long time. For those interested in essential oils and fragrances, this shop is definitely worth a visit!